Max Schwertl

Max Schwertl is Head of SEO at WP SEO AI and an SEO and AI search specialist focused on how companies can build sustainable visibility across both traditional search engines and emerging AI platforms.

His work sits at the intersection of SEO, Generative Engine Optimization (GEO), AI visibility, content strategy, technical SEO and search automation. At WP SEO AI, Max helps shape the strategies, workflows and product features used to improve how companies are discovered across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude and other AI-powered search experiences.

A major part of his work is understanding how search is changing. As discovery moves beyond traditional rankings toward AI-generated answers, citations and recommendations, Max focuses on translating these developments into practical strategies businesses can actually implement. This includes topics such as topical authority, semantic content optimization, AI crawler and bot tracking, content improvement, technical SEO, internal linking and measuring visibility across search and AI platforms.

At WP SEO AI, he works closely with product, customer success, sales and SEO teams to turn search data and research into repeatable optimization processes. His approach combines automation with continuous measurement and expert oversight, with the goal of connecting increased search visibility to meaningful business outcomes such as qualified traffic, leads and revenue.

Max also researches and writes about the evolution of SEO, GEO and AI search, and regularly shares insights on how businesses can adapt their search strategies as platforms such as Google and ChatGPT continue to change the way people discover information, products and services.

Based in The Hague, the Netherlands, Max works with companies across European markets and brings an entrepreneurial perspective to the rapidly evolving intersection of search, AI and digital growth.