About us
The WP SEO AI story
At WP SEO AI, we believe a company and its culture should be crafted with the same care as a great product.
How it all started
WP SEO AI started as a side project. Like many entrepreneurs, we built it first for ourselves. We were running our own companies and hitting the same SEO roadblocks everyone knows: scaling content, tracking what works, and seeing what actually drives visibility.
Instead of patching together half-solutions or outsourcing, we built our own. Call it eating our own dog food, solving our own problem, only to realize the problem was everywhere. Across industries, across markets.
What began as an internal experiment proved too valuable to keep in-house. In 2023, Mikael, Hendrik and Pontus made the call to turn it into a company. The original idea was never to launch WP SEO AI as a product. But the impact was too strong to ignore.
From day one, we have been driven by two clear principles
These guiding principles are not slogans. They are the foundation for how we design our product and how we run our company. Every feature we build is measured against them: does it make SEO easier, fairer, and more transparent for businesses of all sizes?
#1 Making SEO accessible for everyone
Large companies have long had the advantage in digital visibility thanks to big budgets, huge content teams, and endless resources. Our vision is to level the playing field by giving smaller and mid-sized businesses access to the same kind of power, without the complexity or costs that usually come with it.
#2 Bringing complete transparency to SEO
Traditionally, SEO has been treated like a black box. Agencies and consultants gave recommendations, but few businesses truly understood what was happening or how results were achieved. With WP SEO AI, we show every step: where opportunities lie, how content performs, and what actions to take. Our goal is to remove the mystery from SEO and replace it with clarity and measurable progress.
Today
By 2025, WP SEO AI has grown into a team of more than 120 people, serving over 1,200 clients across Europe. From Finland, Sweden and Estonia to the UK, Germany, Belgium and the Netherlands, we have proven that our approach works across languages, markets and business cultures.
And this is only the beginning. As search evolves with new technologies, AI overviews and smarter advertising, our mission stays the same: to lead in SEO, GEO and SEA innovation. We build tools that help companies stay visible today and prepare for the future of search tomorrow.
WP SEO AI makes digital visibility fair, transparent and achievable for everyone. We believe every company, big or small, deserves a real chance to be found, to compete and to grow.