A new industry benchmark from Previsible has just confirmed what many in the AI SEO world have suspected: Claude 3.7 Sonnet is currently the best-performing large language model (LLM) for SEO tasks. The study tested various models across core SEO categories such as content creation, technical audits, and e-commerce optimization and Claude came out clearly on top.
According to the research, Claude 3.7 delivered the highest scores in content-focused tasks, outperforming popular alternatives like ChatGPT, LLaMA, and Grok. While most LLMs struggled with technical SEO and e-commerce use cases, Claude stood out as a reliable all-rounder, particularly when it came to answering complex SEO questions.
This comes as no surprise to us, we integrated Claude 3.7 Sonnet already weeks ago into our workflows.
“While others are still scrambling to rewrite prompts and adapt their workflows, our customers are already seeing the impact in real-world SEO performance.”
The Previsible benchmark also revealed that trendy features like web search and deep research modes actually lowered model performance. In contrast, simple prompt engineering like assigning an “SEO expert” persona, yielded modest gains. This underscores the importance of choosing the right model and applying it thoughtfully, rather than chasing the latest AI gimmicks.
As SEO becomes increasingly automated, WP SEO AI continues to focus on integrating the most effective technologies early, ensuring clients stay one step ahead in organic search visibility.
For those still relying solely on GPT-based workflows, now may be the time to reevaluate. The Claude era of AI-powered SEO has officially begun and WP SEO AI is already leading the way.
Our Take-Away
In our experience, relying solely on an AI model when it comes to SEO strategy and content is still not possible. Only the experience of a specialist with years of SEO experience, supported by AI, can really make the difference. A machine is only as good as the person who operates and controls it.
That’s why we have not only built an unbeatable SEO tool, but also trained a customer success team that knows how to create results for our customers.
