With WP SEO AI’s Competitor Tracking feature, you can:
✅ Spy on your competitors SEO strategy
✅ Find relevant keywords to fill content gaps
✅ Compare your own search performance to your competitors
✅ Write & publish improved competitor content
Why we built Competitor Tracking
Competing in search means more than focusing on your own content, it also means understanding who ranks above you, why they rank, and what you can do to outperform them.
Whether you’re planning a new strategy or reacting to ranking losses, this tool keeps you informed and proactive.
How to use the Competitor Tracking feature in practice
Here’s how to leverage this feature effectively:
1. Add competitor domains and start tracking
In the Competitor Dashboard, simply click Add New, paste in the competitor’s domain, and select the country you want to track. Once added, the system automatically scans and populates detailed performance data, including:
- Estimated traffic volume and traffic value
- Total keywords ranked
- Backlink count
- Keyword position distribution, including counts in 1-3, 4-10, 11-30, 31-50 and 51-100
This gives you a fast overview of how strong the competitor is in different search segments.
2. View historical performance trends
By clicking Show Historical Graphs, you can access:
- Monthly trends in keyword rankings by position bracket
- Changes in traffic volume and estimated traffic value over the last 12 months
- Filter options to include or exclude different keyword positions
This visual data helps you spot growth trends, seasonal dips, or sudden surges in visibility, all useful for understanding your competitor’s content strategy.
3. Drill down into keyword-level insights
Expand any competitor domain to reveal:
- Individual keywords they rank for
- The URL ranking for each keyword
- Ranking position, search volume, difficulty score, estimated clicks, and estimated value
- Search and filter functionality to find keywords by URL, meta description, or keyword phrase
You can select valuable keywords, and add them to your own keyword list or immediately start generating content ideas based on those opportunities.
4. Run gap analysis between your domain and theirs
Our gap analysis tool shows:
- All keywords your competitor ranks for
- Your current ranking compared to theirs
- CPC, keyword difficulty, click estimates, and volume
- Filters to view keywords where your competitor ranks 1st, and your domain is absent or underperforming
Use this to identify areas where you’re falling behind, then take action by adding those keywords to your SEO plan or creating optimised content directly from this view.
5. Generate outperforming content, instantly
From any keyword in the competitor dashboard, you can launch Competitor Content, a feature that allows you to:
- Analyse the competitor’s ranking content
- Generate a more optimised version using your own services, tone, and knowledge base
- Add product mentions, target audience specifications, and AI-generated thumbnails
- Choose language, category, number of subheadings, word count, and publish date
Click Generate, and you’ll receive a complete, SEO-optimised article designed to outperform your competitor’s version, ready to review and publish.
What is the Competitor Tracking feature and how does it work?
The Spy & Track on Competitors Strategy feature, available through the Competitor Tracking dashboard, enables you to monitor how your competitors are performing in search, and what strategies they are using to rank.
With just a few clicks, you can add any competitor’s domain to your dashboard. Choose the country and language you want to track, and our tool will begin scanning keyword performance, traffic trends, and content strategies from that domain. This allows you to uncover valuable insights, identify keyword opportunities, and make smarter decisions about your own content plan.
From estimated traffic volume and keyword positioning, to historical performance and gap analysis, this feature gives you everything you need to stay ahead of the competition.
Final thoughts
Spy & Track on Competitors Strategy, Competitor Tracking is your all-in-one toolkit for staying competitive in search. By revealing exactly how your rivals perform, what content they publish, and what keywords they own, you gain the clarity to act strategically.
With everything from traffic analysis, to keyword gaps, and from article generation, to automatic content suggestions, this feature transforms competitive analysis from passive observation into a growth-driving SEO engine.
Your competitors are improving daily, now, so can you.