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Top tools for keyword research in 2024

symbols on keyword research
Written by
SEO AI Content Wizard
Reviewed & edited by
Max Schwertl

Table of Contents

Keyword research is an essential component of SEO that involves identifying the terms and phrases people use in search engines.

This process provides critical insights into user interests and needs, enabling you to tailor your content to better meet the demands of your audience.

By focusing on relevant keywords, you enhance your visibility and increase your chances of achieving higher rankings in search results.

This knowledge allows you to craft content that not only draws visitors but also delivers the value they seek, fostering better engagement and ultimately, driving conversions.

Google Keyword Planner

Google Keyword Planner is a favorite among SEO professionals for keyword research. Integrated with Google Ads, it provides data on search volume, competition, and suggested bid estimates for advertisers. However, its utility extends beyond advertising. This tool helps you discover keywords relevant to your content and audience, offering insights into what potential visitors are searching for.

A key advantage of Google Keyword Planner is its ability to generate related keywords from a seed keyword, expanding your keyword list and uncovering new opportunities. While the data is extensive, it’s crucial to analyze the relevance and context of these keywords in relation to your content objectives.


SEMrush is a comprehensive SEO tool that offers extensive features for keyword research. It provides insights into keyword trends, organic search results, and keyword difficulty. SEMrush also enables you to analyze competitors’ keyword strategies, which is invaluable for shaping your own approach.

The standout feature of SEMrush is its Keyword Magic Tool, which accesses a database of over 20 billion keywords. You can filter keywords by type, match, and even by SERP features like featured snippets, allowing you to refine your keyword strategy for optimal SEO impact.


Ahrefs excels in keyword research with its Keyword Explorer, offering detailed data on keyword difficulty, search volume, and clicks data. Its unique ‘Clicks Per Search’ metric indicates the potential traffic a keyword can generate, aiding in understanding user behavior.

Ahrefs also shows the top-ranking pages for any keyword, providing a clear view of the competitive landscape. Its ‘Content Gap’ feature helps identify keywords that competitors rank for but you don’t, highlighting opportunities to enhance your content strategy.

Moz Keyword Explorer

Moz Keyword Explorer simplifies keyword research by providing metrics like search volume, keyword difficulty, and an ‘Opportunity’ score that estimates potential click-through rates. This helps prioritize keywords that might drive more traffic despite lower search volumes.

Its ‘SERP Analysis’ feature shows current top-ranking results for a keyword, including domain authority and backlink data, which assists in assessing keyword competitiveness and the effort required to rank.


Ubersuggest, created by Neil Patel, offers a straightforward interface and valuable keyword data, including insights into search volume, SEO difficulty, and seasonal trends. It also provides content ideas based on your keyword research, serving as a source of inspiration for content creation.

Ubersuggest’s ability to list keyword suggestions along with top-ranking pages for each keyword helps you understand successful content types and how to differentiate your own content. It is also a cost-effective option for those new to SEO or with limited budgets. specializes in generating long-tail keyword suggestions using Google Autocomplete data, revealing less competitive but highly targeted niche keywords. It supports keyword research across various platforms, including YouTube, Bing, and Amazon, making it ideal for multi-channel SEO strategies.

The free version of is great for initial keyword discovery, while the pro version offers additional data like search volume, competition, and CPC estimates.


KWFinder by Mangools is a user-friendly tool that excels in finding long-tail keywords with low SEO difficulty. It provides detailed search volume data, trends, and a unique ranking profile feature that shows the SEO strength of top-ranking pages. This tool is particularly useful for identifying less competitive keywords that can be easier to rank for.

KWFinder also offers a SERP checker to analyze the search results of specific keywords, giving insights into the factors that contribute to a page’s ranking, which can be instrumental in planning your SEO strategy.


SpyFu is renowned for its capabilities in competitive intelligence and keyword research. It allows you to see the most profitable keywords used by your competitors and track their keyword history. This insight can help you capitalize on successful strategies and avoid areas of high competition.

Additionally, SpyFu provides detailed data on keyword rankings, search volume, and estimated clicks, making it a powerful tool for optimizing your keyword strategy based on competitive insights.

Long Tail Pro

Long Tail Pro focuses on uncovering long-tail keywords that can drive targeted traffic. It offers a suite of tools including keyword competitiveness scoring, which helps gauge the difficulty of ranking for specific keywords. This tool is particularly beneficial for niche markets where targeting precise, less competitive keywords can lead to better SEO results.

Long Tail Pro also features a rank tracker to monitor your keyword rankings over time, ensuring that your SEO efforts are on the right track.

Which keyword tool is right for you?

Choosing the right keyword tool depends on your specific needs and budget. For beginners or those with limited budgets, Ubersuggest and offer great value. For more advanced SEO practitioners who need detailed competitive analysis and multi-platform capabilities, SEMrush and Ahrefs are excellent choices. If targeting less competitive, long-tail keywords is a priority, KWFinder and Long Tail Pro can provide significant advantages.

Ultimately, the best approach often involves using a combination of these tools to cover all aspects of keyword research and strategy development.

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