From kitchen table to Kalverstraat.

Just over a year after arriving from Finland, WP SEO AI has moved its headquarters into one of Amsterdam’s most iconic landmarks: the former Vroom en Dreesmann department store between Kalverstraat and Rokin.

The move marks more than a change of address. It reflects how fast the company has grown and how closely that growth has become intertwined with the city of Amsterdam itself.

A building with a story

The building first opened its doors in 1912 and was designed by architect François Caron. For decades, it stood as a symbol of Dutch retail and architectural innovation. It was among the first buildings in the country to feature escalators, a central light hall and even its own telephone exchange.

After years of transformation, the complex has been carefully restored and reimagined. Today, it has become a place for creativity and entrepreneurship once again. Standing here, surrounded by Amsterdam’s oldest streets and canals, feels both historic and forward-looking at the same time.

Kalverstraat itself dates back to the fourteenth century and was the first street in Amsterdam to be asphalted. The area connects directly to Muntplein, the University of Amsterdam, Hotel L’Europe and Rokin, where tradition and progress have existed side by side for centuries.

It feels like the right place to be.

A hundred years ago, people in this building were rethinking how products reached customers. Today, WP SEO AI builds technology that helps businesses stay visible in the age of AI.

Same energy, new tools.

A company growing with the city

WP SEO AI was born in Finland, but Amsterdam quickly became its second home. Since expanding to the city in early 2024, the company has moved offices four times. This move, however, is different. It reflects a new phase of maturity and stability.

What started with kitchen tables in the apartments of the first joiners in February 2024 evolved into an improvised anti-kraak office on Parnassusweg, filled with late nights, instant coffee and whiteboards on borrowed walls. From there, it became a real office, then a growing team, and now a company serving clients across Europe and beyond.

I started when we were just 15 people in Amsterdam. Although we still know each other personally, there’s less time to catch up with everyone after the weekend, but the culture still feels familiar and close. Signing our 100th colleague shows how much we’ve grown.

Stijn, Head of People

Over the past year, the company shifted into a higher gear, growing from a small team into an organisation of more than 160 people working across Europe. From Amsterdam, WP SEO AI now supports customers in Germany, Belgium, Sweden, the United States and other international markets, with more to follow.

Amsterdam has become the company’s centre of excellence, offering access to talent in a city where people genuinely enjoy living. More than 90% of the team lives in or around Amsterdam, with most commuting by bike or public transport. Being together in one place strengthens collaboration, accelerates learning and makes it easier to challenge each other.

As another colleague put it, moving from improvised startup spaces into a historic building in the city centre “perfectly reflects the phase we are in today and where we are heading next.”

Looking ahead

From January 2026 on, all operations will move under a Dutch BV, officially making Amsterdam WP SEO AI’s international headquarters.

Moving into this building feels symbolic. The people who built this place believed in modern ideas and progress. That same belief drives WP SEO AI today: building real technology that helps companies stay visible not just now, but years from now, across search engines and AI-driven answers.

If all continues as planned, the company expects to reach an ARR that the founding team could not have imagined in its earliest days, well before the end of 2026.

Growth, profitability and history, coming together in the very centre of Amsterdam.