Pontus Bäckman
Aimo Park is the largest parking and mobility operator in the Nordic region. The company is active across Finland, Sweden and Norway, with a history that spans more than 40 years. Previously known as QPark, Aimo Park has strong brand recognition and a large customer base.
While this reputation gave the company a solid foundation, it also meant that most online traffic came from people who already knew the brand. To reach new customers, Aimo Park needed to expand visibility to a broader audience searching online for parking solutions.
We already have a strong brand, but there are still so many opportunities beyond the name Aimo Park, and with targeted content, we are now seizing them.
Aimo Park faced the challenge of relying almost entirely on branded search terms. People who typed “Aimo Park” into Google could find them, but those who searched for “long-term parking in Stockholm” or “cheap parking near city center” often ended up with competitors. Internally, the company had limited resources for producing new content, and the digital marketing culture was still developing.
SEO efforts were focused on optimizing metadata rather than creating content. Without a structured strategy, Aimo Park was unable to capture the larger pool of unbranded search traffic.
WP SEO AI provided Aimo Park with a programmatic SEO solution designed to scale. Instead of focusing on minor technical adjustments, the platform allowed the company to identify unbranded keywords that customers were actively searching for.
Examples included “parking in Stockholm” and “long-term parking near Arlanda”. Using WP SEO AI, Aimo Park created between 80 and 100 targeted pages that addressed these queries directly.
The onboarding process was described by Digital Growth Manager Carlos Delope as simple and straightforward. According to Carlos, the tool made it possible to quickly launch content with minimal internal resources while keeping the focus on execution.
The results were significant. Unbranded keyword traffic grew by +203.8 percent. Daily impressions almost tripled compared to the previous year.
The new content achieved an average position of 10 across Google search results, with several pages reaching the first position and gaining featured snippets.
In total, the company attracted 1,100 to 1,500 additional monthly clicks from users who previously would not have found them. As Carlos noted when reviewing the analytics, there was a clear link between the new content and the growth in search visibility.
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