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  • B2B, B2C, Healthcare, Netherlands

CK Active’s shift from expensive ads to scalable organic SEO success

CK Active replaced Google Ads with 20 blogs monthly, achieving steady, predictable growth through automated SEO content.

In a nutshell

  • Shifted from heavy reliance on Google Ads to organic SEO

  • Published 20 AI-powered blog posts per month via WP SEO AI

  • Built topical clusters around CK Active’s core services

  • Achieved steady, predictable traffic without paid ads

  • Established long-term trust and visibility through content automation

The customer

CK Active is a personal training gym with private locations in Made and Dongen, Netherlands, that helps individuals achieve their health and fitness goals through tailored coaching and expert guidance. With a team of certified trainers and personalized training and nutrition plans, CK Active focuses on results, motivation, and a supportive training environment for all fitness levels.

“We’ve been working with WP SEO AI for several months now and are very satisfied with the results. It has helped us improve our visibility and communicate more effectively with both existing and potential customers.”
Koen Bakker

The problem

CK Active relied heavily on Google Ads for traffic, but once the ads stopped, the traffic disappeared overnight. They wanted to build a sustainable organic traffic source through SEO but lacked the internal capacity and scalable resources to execute it, despite having some in-house SEO knowledge.

The solution

We developed a content-driven SEO strategy focused on strengthening CK Active’s topical authority. Using WP SEO AI, we produced 20 optimized blog articles per month across core content clusters representing their key service pillars. This approach ensured consistency, scalability, and a steady growth in visibility without manual bottlenecks.

Google search result "Hoe kun je als 60 plusser het beste conditie opbouwen"

The impact

Within the first few months, organic visibility and traffic grew steadily, gradually compensating for the loss of paid ad traffic. After the 5-month mark, the traffic exploded, going from roughly 15% click contribution to 90% click contribution from the WP SEO AI content. Between April and October, clicks grew from 325 to 2343, a +620% increase. The team now trusts the process and sees SEO as a reliable long-term growth engine, independent of ad spend.

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