Charlotte Hansjürgens
Shifted budget from limited marketing capacity to scalable SEO
Published 110 English blogs in 5 months with WP SEO AI
Total organic clicks increased from 1,036 to 1,907 (+84%)
Achieved strong visibility in AI overviews and ChatGPT for key search intents
DERC Salotech is a Dutch manufacturer and global provider of high-pressure water jetting equipment and industrial cleaning solutions. With over 40 years of experience, they design, develop, and produce total systems, custom tools, and accessories for industrial cleaning and surface preparation, serving professionals worldwide with innovative, reliable products and expert support.
“We’re very satisfied with WP SEO AI so far. Hidde is proactive, thinks along with us and offers personal, hands-on support. The tool gives us valuable insights into keywords, website speed and other SEO factors, and even in a short time we’re already seeing positive results and look forward to more.”
The company had an in-house marketing team but lacked the capacity to develop and execute a full SEO strategy for sustainable traffic and visibility growth. They were looking for a partner that could automate these processes. Additionally, they recognize the growing impact of AI on search behaviors and platforms. They were eager to adapt to this shift and prepare for the future, where AI- driven search will continue to gain momentum.
We delivered 110 blogs in 5 months, focusing on their core topics: “high pressure water jetting” and “surface and tube cleaning.” The content targeted common questions from their audience using People Also Asked (PAA) content. We provided English-language content to attract their international
target audience, helping to build authority around their core business and expertise.
Organic clicks increased from 1,036 to 1,907 between June and October, reflecting an 84% uplift. During the same period, the number of ranking keywords rose from 2,082 to 6,102—a 300% increase. This steady, upward growth curve highlights the impact of a structured and scalable SEO strategy. In addition, the brand now enjoys strong visibility in AI overviews and ChatGPT for highly relevant search intents.
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