Max Schwertl
GeldZo is a specialized service provider for entrepreneurs who have built up capital in their private limited companies (BVs) for retirement — such as pensions, annuities, or old-age provisions (ODV). They provide administrative, fiscal, and advisory services to help clients get the most out of that capital, with transparent pricing and automation as their core values.
The task was to launch their new website (recently separated from the parent holding company), make it stand out, and quickly generate traffic and leads.
Before the collaboration, the new site received only about 100–150 clicks per month.
We’ve been working with WP SEO AI for a month now and we’re very satisfied — both with the system itself and with the support and accessibility of our contacts. The platform provides valuable insights and allows us to improve many aspects of our website. We’re confident it will be a major asset to our business. You remain fully in control, yet you’re able to create much more content in a short amount of time. It also helps uncover new angles and ideas we hadn’t thought of before. In short, we’re very pleased.
The website was new, with almost no search traffic or indexation.
The service itself is niche — pension and annuity BVs — and the audience searches using very specific financial terminology.
GeldZo’s internal capacity for large-scale content production was limited.
They wanted quick results — the investment had to pay off within a few months.
The owner wanted to collaborate actively, give feedback, and contribute ideas, which was both an opportunity and a potential risk (delays or strategy misalignment).
In short: how do you build authority fast in a specialized niche from a weak starting point, without slowing down due to endless feedback rounds?
We started with a broad base of evergreen content around common questions entrepreneurs with pension or annuity BVs often ask — for example:
“What is a pension BV?”
“How does a BV pay out retirement funds?”
“What are the tax rules around ODV?”
This content was designed to remain relevant over time and not rely on trends.
The GeldZo owner is tech-savvy and enthusiastic. He provided direct insights about what was happening in the market and could quickly verify whether an article was accurate. During the sales phase, he even requested 10 extra blog posts to experiment with. We produced 20, and he edited 10 himself.
Our agreement: we deliver on schedule, he can give feedback but cannot slow the process. This ensured both quality and speed.
By leveraging AI and automated ideation (topics, outlines, first drafts), we saved a significant amount of time and effort. GeldZo’s role was to review, fine-tune, and enrich the articles where needed.
We focused on broad, informative content (awareness stage). GeldZo handled deep-dive articles about current developments or niche details, with our support when necessary. This kept our production high-quality while giving them ownership and input.
We closely tracked which pages performed well, which questions attracted traffic, which posts got clicks. Based on that data, we deepened topics, optimized existing pieces, and expanded into subtopics.
The synergy, combining our automation and content power with their market knowledge, accelerated the campaign’s growth.
In just four months, the site achieved roughly 35× growth compared to the starting point.
This rapid growth clearly correlates with the strategy of FAQ-based evergreen content, close collaboration, and automated workflows.
The client is very satisfied, not just because of the numbers but because of the transparency of our tools, the predictability of the process, and the owner’s active involvement.
Key “spin-offs”:
GeldZo now knows which topics resonate and can continue writing on their own.
We can measure the value of each article and identify improvement areas.
The client highlights the speed, simplicity, and toolset as the main differentiators.
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