Charlotte Hansjürgens
Needed stronger online visibility for research and consultancy services
Published 10 automated articles per month with a topical content strategy
Achieved 777% growth in clicks and expanded ranking keywords from 214 to 1,311
Reached 815 SEO AI clicks and increased traffic value to €2,122
Gained strong visibility in AI Overviews and ChatGPT without increasing workload
KWIZ is a Dutch research and consultancy firm that supports municipalities, public organizations, and social partners with policy research, data analysis, and insights in the social domain.
They help clients make informed decisions by combining expertise in social science, data interpretation, and practical policy solutions, delivering impactful research and strategic advice tailored to complex societal challenges.
“Great company! They really helped us with our online traffic. The assistance was also very good and clear.”
KWIZ was preparing to launch a new website and needed to protect its existing traffic during the transition. A previous collaboration with an SEO writer had fallen short he content lacked scalability, direction, and alignment with their goals.
As the new site took shape, it became clear they needed a different approach: one that was reliable, efficient, and capable of delivering real results. Strong SEO would be essential to attract the right audience and drive sustainable growth from day one.
We created a data-driven topical content strategy for Kwiz focused on key questions and search intents within the social domain. The content combined broad awareness topics with audience-specific questions, helping Kwiz build authority across the field.
We delivered ten articles per month using People Also Asked and listicle formats to strengthen topical authority around the social domain, policy monitoring and impact dashboards. After a smooth onboarding, we handled production while they joined periodic check-ins to review progress and refine direction, allowing them to scale SEO content efficiently.
Total monthly clicks from Google grew from 48 in April to 421 in October 2025, a 777% increase. The growth has been steady and continues to rise, demonstrating the impact of a structured and scalable SEO approach.
KWIZ also gained strong visibility in Google AI overviews and ChatGPT for highly relevant search intents, while ranking keywords increased from 214 to 1,311, a 512% improvement.
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