How a Dutch craft beer store grew traffic by 226% in under a year

With structured SEO content around beer flavors the store built authority and turned its unique offers into consistent online visibility.

TL;DR

  • Dutch specialty beer store offering personalized subscriptions, gift boxes, and rare craft beers.
  • Struggled with online visibility due to sporadic content and manual SEO efforts, missing keyword opportunities and consistent traffic.
  • Structured SEO strategy with clustered content around beer flavors, in-depth articles, and expert SEO-driven blogs to build authority and support personalized packages.
  • +226% organic traffic in <1 year
  • +604 SEO clicks/month (April → August)
  • 33% of August clicks from AI-optimized content
  • From hidden to #1 on Google and featured in AI Overviews.

The customer

My Dear Beer is the personal beer scout of the Netherlands. Born from a passion for craft beer, they select exclusive and often rare brews you won’t easily find elsewhere.

With personalized beer boxes, surprising subscriptions, and tailor-made solutions for businesses, My Dear Beer makes discovering new flavors simple and exciting.

Their mission: keeping craft beer accessible and full of surprises for both enthusiasts and companies looking for something unique.

WP SEO AI delivers relevant content fast, providing valuable market insights and clearly revealing new opportunities.

Lennard Terlouw, CEO

The problem

They struggled with online visibility, relying on sporadic content and manual optimizations. Without a structured SEO strategy, they missed out on ranking opportunities for valuable keywords and failed to consistently reach potential customers. As a result, their unique offering remained underexposed, limiting both traffic growth and brand awareness.

The solution

To help My Dear Beer stand out in the competitive craft beer market, we developed a structured SEO and content approach. We clustered content around popular beer flavors and brewing styles, creating in-depth articles that attracted both enthusiasts and casual drinkers.

By publishing expert insights through SEO-driven blog posts, we built authority in the niche and created a strong foundation for personalized beer subscriptions and packages.

This combination not only boosted organic visibility but also positioned My Dear Beer as a trusted guide for discovering unique and rare beers.

The impact

Within less than a year, My Dear Beer saw their organic traffic more than double, achieving a 226% increase.

Monthly SEO clicks jumped by +604 between April and August, with 33% of all clicks in August coming directly from our AI-optimized content.

From being nearly invisible online, My Dear Beer now ranks #1 on Google and is prominently featured in Google’s AI Overview, securing their position as a leading name in the craft beer niche.

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