Max Schwertl
Search X had a 600-keyword strategy but no capacity to execute it consistently.
WP SEO AI imported the full plan, built tone and expertise knowledge bases, and automated content creation directly in WordPress.
Within 12 months, organic clicks doubled and leads increased by 54%.
5,181 clicks came directly from WP SEO AI articles.
8 of the 10 best-performing pages (including 5 that outrank the homepage) were created through our platform.
In year two, Search X seamlessly shifted from candidate-focused to B2B hiring content with one click.
The same AI-driven setup now powers their next phase of growth and their new platform, Talentix.ai.
Search X is a Dutch recruitment company specializing in IT, AI, Renewable, and Engineering professionals, from startups to multinationals. Founded in 2013, their philosophy is simple: recruitment is about people, not positions. They combine data-driven marketing with genuine human connection, guided by their core values: #Driven to go beyond expectations, #Reliable in building long-term partnerships, and #Personal in everything they do. Their mission is to challenge the status quo in staffing by creating meaningful, lasting connections that match both skills and culture.
While skeptical at first, I am now certain we have found the perfect strategy to optimize our SEO, while also being well-prepared for everything that is happening in the “AI space”. Knowing that we instantly rank on every LLM and still increase website traffic is super valuable to us. Not to mention the 54% increase in leads that WP SEO AI generated for us.
Search X had a complete keyword strategy with more than 600 topics but lacked the capacity to execute it. They wanted to see if AI could produce consistent, high-quality content at scale without losing their authentic tone.
We imported their full keyword plan into our platform, built knowledge bases for tone and topic expertise, and automated article creation directly in WordPress. In close collaboration with founders Ernst and Michel and marketing managers Malou and Joy, we met monthly to review results, refine clusters, and expand a recruiting keyword universe that now outranks competitors across both traditional and AI search.
Within twelve months, organic clicks doubled from 3,100 to 6,344, with 5,181 clicks coming directly from WP SEO AI content. Eight of the ten best-performing pages, five outperforming the homepage, were created through our platform.
The next chapter for Search X:
In year two, Search X seamlessly shifted focus from PTC (People to Company) to B2B hiring content with just one click, moving from “How to become a frontend developer” to “What is the ROI of hiring a frontend developer?” The same AI knowledge base now fuels their next growth stage in IT, Engineering, AI and Renewable recruitment.
“Our next step is to implement the same AI-driven approach on our new platform, Talentix.
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