Max Schwertl
Van Buuren Opleidingen is a prominent Dutch driving school dedicated to providing high-quality driver education. They offer comprehensive training programs for new drivers, helping thousands of students successfully obtain their licenses each year. With a focus on safety, expertise, and student success, Van Buuren has established itself as a trusted name
What is promised is done, and communication runs smoothly.
Van Buuren faced the challenge of achieving rapid SEO growth without the resources to expand their marketing team. They competed against authoritative government websites for crucial driving-related searches, missing out on potential students searching for information about licenses, costs, and regulations. Without a structured content strategy, they struggled to capture organic traffic from prospective students researching their driving education options.
We implemented a strategic question-driven content approach that mapped the entire customer journey. By analyzing what prospective driving students search for – from initial research about rules to specific questions about costs and pass rates – we created targeted content that answered their exact queries.
Using data insights, we identified and doubled down on topics that ranked fastest, creating expert-driven articles that established Van Buuren as the go-to authority for driving education information.
In under 3 months, Van Buuren Opleidingen achieved remarkable results. A single strategic article now generates 1,600+ clicks per month. Overall organic clicks increased by 34% between March and May, with 35% of all traffic coming from AI-optimized content.
Most impressively, Van Buuren now ranks #1 in Google’s AI Overview for key queries, outranking even the Dutch government’s official site. This success translated to €6,018 in traffic value and over 2,200 additional clicks per month, with impressions growing by 32%.
As their Commercial Manager Melanie notes: “Er wordt gedaan wat er wordt beloofd en de communicatie verloopt vlot” – highlighting both the results and smooth collaboration.
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