Joonas Ahosilta
Wario Physics and Wario Mamas operate two consumer-facing brands offering products and services to Finnish customers. Both websites depend heavily on search visibility, consistent content production, and strong organic presence to reach and convert new audiences.
Before partnering with WP SEO AI, content creation was slow, costly and hard to scale — averaging around €50 per article and requiring more time resources than the team could allocate. With two brands to maintain, they needed a cost-effective and reliable way to publish high-quality content consistently while growing their organic traffic without increasing manual workload.
The collaboration has been extremely positive — fast, high-quality service, effortless to use, and always responsive. WP SEO AI has significantly increased our visibility and brand value.
In short: how do you scale high-quality content for two brands at the same time, reduce costs, improve visibility and maintain momentum without overloading the team?
Instead of producing articles manually at €50 per piece, we implemented a fully automated AI-powered content workflow for both Wario Physics and Wario Mamas.
This allowed the brands to publish consistent, high-quality content without increasing internal workload or time spent writing.
The goal: maintain steady SEO activity across two brands simultaneously — something that was previously difficult and time consuming with manual production alone.
The collaboration started with a structured onboarding process where Wario arrived well-prepared for all sessions.
Everything moved forward smoothly, and our team reacted quickly whenever something needed attention — including factual corrections in content.
The client specifically highlighted the clarity, effortlessness, and speed of communication during the start of the collaboration.
A key early surprise for the client was how much customization was possible within WP SEO AI.
We tailored content, keyword focus, and structure based on brand-specific needs, ensuring that both Wario Physics and Wario Mamas received content aligned with their tone and audience.
This flexibility helped maintain quality while still benefiting from automated workflows.
Throughout the collaboration, we provided guidance not only on AI workflows but also on website-related questions, helping the client adjust and improve their sites as needed.
This support extended the value of the service beyond just content automation.
The client noted they felt heard, guided in the right direction, and supported at every stage.
We monitored traffic closely across both brands, analyzing what content performed best and where visibility increased — including improvements in:
Google Search
AI Overviews
ChatGPT visibility
This data-driven approach allowed us to continuously refine the output and ensure that published content contributed directly to measurable growth.
Between July 2024 and October 2025, both brands saw clear, measurable growth:
Wario Physics grew from 4,600 to 6,100 clicks, and Wario Mamas from 5,200 to 8,000 clicks — with 5,100 combined clicks generated by SEO AI alone.
Visibility increased not only in Google Search but also in AI Overviews and ChatGPT, strengthening both brands’ presence and credibility.
The collaboration was described as fast, high-quality, and effortless — and the transparency of the tools and reporting made progress easy to follow.
Key “spin-offs”:
The value of both websites increased based on analytics.
The team gained a clearer understanding of SEO and could remove unnecessary tasks.
Previous content partners were no longer needed.
Starting early gave both brands a clear advantage over competitors.
The client highlights ease, reliability, and professionalism as the main differentiators in the collaboration.
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