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A word on the state of Search in 2026

The next competitive shift in Search is not about who has the best SEO strategy. It is about who owns the AI answers.

Imagine

AI will answer 90% of searches and make actual purchases for your customers.

AI search grows rapidly

Long-tail searches (2022 vs. 2025)
0 x

User behaviour changes towards conversations.

of daily Google searches are new
0 %

Answering all new questions with manually created content becomes impossible.

of searches are answered by AI
0 %

Already today the majority of searches are answered by AI.

higher conversion in AI-search
0 x

AI traffic delivers more business requests for your company.

Sources: own data, SEL, AWR, Ahrefs

Prediction

Only businesses visible in AI search will be able to generate meaningful revenue online from 2026 and beyond.