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  • B2C, Germany, Real Estate

How Greenstay turned SEO into a 24/7 lead engine

Greenstay helps international students find housing in Germany. In twelve months, we grew traffic from 500 to 2,000+ clicks and tripled their leads.

TL;DR

  • Built and optimized content for international students and expats via WP SEO AI
    Focused on real relocation queries and localized landing pages for Bochum and Essen
  • Traffic grew from 516 to 2,040 clicks per month within one year
    Leads increased by 300%, cost of acquisition reduced by 62%
  • Conversion rate jumped from 4% to 13%
  • Site now functions as a steady lead engine for student and expat housing

The customer

Greenstay is part of Skyreach Relocations, a company that helps international students and expats find fully furnished apartments in Germany while offering complete relocation support. From housing and permits to local guidance, they make moving to Germany seamless. Their properties in Bochum and Essen provide both comfort and community for international tenants.

Normal conversion rate in our industry is 4 percent. After implementing WP SEO AI, we are converting 13 percent of our visitors into leads.
Joseph, Location Manager
A typical blogpost with high relevancy for their audience and sticky conversion elements in the sidebar funneling the new users towards conversion optimised landingpages.

The problem

After investing in a website and traditional SEO, Greenstay struggled to turn visibility into real bookings. They needed a scalable and cost-efficient way to attract international students searching for accommodation and relocation support, while generating qualified leads for their properties.

Brand citation in AI Mode for the query 'how to earn money online in germany'.

The solution

We advised launching on greenstay.eu due to its higher future potential and configured the WP SEO AI plugin for their target audiences and services. Together with the founders, we built knowledge bases for tone and topics, automated content creation, and optimized landing pages for Bochum and Essen. We also created conversion-focused lead forms, improved blog layouts, and published long-tail articles answering real student questions like how to register for a tax ID in Germany or how to find affordable fitness options as a student.

Greenstay achieved a healthy organic growth over the past 12 months. Nearly 50% of their total monthly clicks coming from WP SEO AI content.

The impact

Within twelve months, organic clicks grew from 516 to 2,040 per month, and traffic value increased from €701 to €3,480. WP SEO AI content drives 727 clicks and €1,671 in monthly traffic value. Leads increased by 300 percent while the cost of acquisition dropped by 62 percent. In August alone, the site generated more than 100 new leads.

Next chapter:
In year two, Greenstay is extending its strategy beyond student housing toward expat and corporate relocation content.

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