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How PBN went above competitors in Google

PBN is now also being mentioned in Anthropic, ChatGPT, Gemini, Perplexity and AI overviews, citing the content we created for them.

In a nutshell

  • PBN, a 40-year events specialist, struggled with online visibility against larger competitors

  • Partnered with WP SEO AI for AI-driven content creation around corporate outings, tax benefits, and unique venues

  • Results in just 4 months:

  • 4,000 new keyword rankings gained

  • 33% of organic clicks in July came from new AI content

  • Visibility extended into AI overviews (ChatGPT, Gemini, Anthropic, Perplexity)

The customer

PBN, founded in 1984, is a specialist in connecting and adventurous events. They organize tailor-made corporate outings, outdoor training days, meetings at unique locations, and outdoor education activities. With exclusive venues like Forteiland (UNESCO World Heritage), Nova Zembla, and the Ardennes, they offer unique, all-inclusive experiences.

PBN has been around for over 40 years and is always interested in new marketing tools. This includes using automated blogs to send relevant information and improve our Google ranking. Kayleigh from WP SEO AI set up the process for us in a professional and dedicated manner. After two months, the effects are clearly noticeable, with a third of our organic clicks coming from the WP SEO AI tool.
Rick Slabers, Director at PBN

The problem

Although PBN has been creating unforgettable experiences for over 40 years, their online visibility lagged behind. Competing with bigger players in Google search made it difficult to showcase their unique offerings and drive new organic traffic.

The solution

Together with WP SEO AI, PBN shifted focus to strategic AI-driven content creation. We produced blogs around corporate outings, tax benefits, and PBN’s unique locations. Our AI content was carefully optimized to target relevant keywords and improve ranking against major competitors.

The impact

In just four months, results started showing:

  • 33% of all organic clicks in July came from WP SEO AI content.

  • 4,000 new keywords were gained between May and July.

  • PBN started appearing in AI overviews on platforms like ChatGPT, Anthropic, Gemini, and Perplexity.

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Trustpilot

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