Max Schwertl
Kinwell is a Dutch ICT and communications partner focused on supporting small and medium sized businesses.
They provide practical, business focused solutions across connectivity, telecom, IT security, and modern workplace environments. Instead of positioning themselves as a pure technology supplier, Kinwell operates as a long term partner that helps SMEs make reliable and future proof ICT decisions.
Their strength lies in translating complex technical infrastructure into clear, workable solutions for business owners and IT responsible teams. This combination of technical depth and hands on support makes them a trusted advisor in a competitive B2B ICT landscape.
With growing demand for secure connectivity, cloud based collaboration, and workplace flexibility, Kinwell plays a key role in helping Dutch SMEs modernize their digital infrastructure.
We started using WP SEO AI in September, and our initial experience has been positive. Clear communication, clear agreements, and realistic goals.
Kinwell had strong technical expertise and a solid domain foundation, but SEO growth was constrained by capacity.
Their internal team understood SEO and the market well, yet content production required time, research, and consistent execution. In a competitive B2B ICT landscape with relatively low to mid search volumes per topic, traditional SEO felt slow and difficult to scale.
Every new page required manual effort. Scaling meant increasing workload. Growth depended on available time rather than opportunity.
At the same time, search behavior was shifting. More highly specific, intent driven queries were emerging across telecom, security, and workplace solutions. Capturing this demand required publishing at scale across narrow topics, something the team simply could not execute consistently alongside daily operations.
Kinwell needed a way to:
In short, they needed scalable growth without operational complexity.
WP SEO AI implemented a scalable, AI first SEO framework designed to remove capacity bottlenecks and accelerate validated growth.
Instead of focusing on a few broad keywords, we built a strategy around highly specific, intent driven ICT queries that reflect how SMEs actually search for connectivity, telecom, security, and modern workplace solutions.
The execution focused on three core pillars:
1. Scalable Content Production
Continuous publishing across narrow, high intent topics allowed Google to test and surface early winners quickly. This created momentum without requiring heavy manual involvement from Kinwell’s team.
2. Data Driven Validation
Performance was monitored from day one. Underperforming pages were deprioritized, while high performing pages were optimized further. This reduced wasted effort and ensured resources were only spent where traction was proven.
3. AI and Generative Search Visibility
Beyond traditional rankings, we tracked visibility in Google AI Overviews and LLM environments. This positioned Kinwell early in generative search results before widespread competition entered the space.
The result was a self reinforcing growth engine:
Kinwell could now scale visibility and lead generation without increasing internal workload.
Within just four months, Kinwell transformed from limited SEO output to a scalable organic growth engine.
AI driven pages became the primary traffic driver.
Content created through WP SEO AI grew from zero contribution to generating more than half of all organic clicks.
Rapid visibility expansion.
Impressions scaled to over 269,000, with monthly peaks of 88,000 impressions. Google began surfacing highly specific ICT pages across a wide range of intent driven queries.
From homepage dependency to distributed growth.
Previously, much of the traffic relied on core pages. After implementation, newly published AI driven articles became the main source of growth, reducing dependency on a few static assets.
Early presence in generative search.
Kinwell’s content began appearing in AI powered search environments, including Google AI Overviews. This established authority signals before competitors moved aggressively into this space.
Scalable growth without operational strain.
Most importantly, the growth did not require additional internal capacity. The team focused only on optimizing validated winners, while content production and data feedback loops ran continuously.
In short, SEO shifted from a slow, manual effort to a measurable, scalable acquisition channel powered by AI.
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