Charlotte Hansjürgens
Wanted to attract more B2B clients but lacked time and marketing capacity
Implemented a product-focused content strategy with WP SEO AI
Clicks grew from 218 to 892 in five months (+309%)
Became an online authority in tree and hedge plants without extra workload
Roelands Boomkwekerijen is a Dutch nursery specializing in high-quality trees, shrubs, and hedge plants for professional landscaping and green projects. With decades of horticultural expertise, they provide a wide range of robust plant varieties and tailored solutions to meet the needs of landscapers, municipalities, and garden professionals. Their commitment to plant health, quality, and sustainable cultivation makes them a trusted partner in the green industry.
“Hubert helped us out with writing articles. As he said, WP SEO AI made the raw work so that we give it the finishing touch. Great personal cooperation in the world of AI.”
They wanted to attract more professional B2B clients and strengthen brand authority among landscapers and municipalities, but lacked the time and internal marketing capacity to do so. With a small team focused on production and logistics, marketing was often deprioritized. As competitors gained visibility through educational content, Roelands realized the need for a sustainable digital presence to stay competitive.
WP SEO AI implemented a product-focused content strategy built around clusters for Roelands’ main tree and hedge species. Each cluster targeted practical, search-driven questions (e.g., pruning, planting, maintenance), aligning perfectly with customer intent. WP SEO AI managed all content creation and publishing, while Roelands only reviewed high-performing blogs flagged by Content Alerts. This allowed the company to scale visibility efficiently without diverting resources
from daily operations.
AI-generated content now drives steady organic traffic growth for Roelands. Their articles are even cited as sources in Google’s AI Overviews, such as for the query “Hoe ver moet je liguster terugsnoeien?”. Between May and October, clicks increased from 218 to 892, a 309% rise. Their marketing efforts are now time-efficient, scalable, and backed by clear performance data.
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