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Content Pruning

Detect and clean low performing content from your website to improve overal site quality.

With WP SEO AI’s Content Pruning feature, you can:

✅ Detect low-quality pages before they harm your rankings
✅ Redirect users and search engines to stronger, more relevant content
✅ Improve site structure, speed, and authority with less clutter

Why this feature matters for you

Not all content helps your SEO. In fact, thin or outdated content can:

  • Lower your site’s overall trust and topical authority
  • Confuse Google’s understanding of your expertise
  • Consume crawl budget with little or no return
  • Hurt your performance metrics like average CTR and engagement

This is one of the most overlooked, but powerful ways to improve technical SEO and boost performance without publishing anything new.

How to use the Content Pruning feature in practice

Here’s how this feature works behind the scenes, and how you can use it to your advantage:

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More Information

1. Automatic detection of weak content

Our system scans all content on your site and flags pages that show signs of underperformance based on metrics like:

  • High impressions but zero or very low clicks
  • Published long ago with no measurable engagement
  • Indexed but not ranking for any relevant keywords
  • Thin content that lacks substance, depth, or relevance

This allows you to focus only on the pages that truly need attention, saving hours of manual analysis.

2. Intelligent redirect recommendations

For every flagged page, the system:

  • Suggests a relevant destination URL based on topic overlap and content strength
  • Automatically creates a 301 redirect to transfer SEO value and user intent
  • Ensures the redirect points to a page with higher click-through and engagement metrics

This keeps both your users and search engines on track, reducing bounce rates and retaining authority across your site.

3. Evaluate and act, at scale

Within the Content Pruning dashboard, you’ll be able to:

  • See a breakdown of pages with low CTR, poor engagement, and minimal rankings
  • Review which pages have been pruned, redirected, or are pending action
  • Monitor your site’s health improvements post-cleanup over time

Our tool runs regular scans, helping you maintain a tidy and technically optimised content library on an ongoing basis.

What is the Content Pruning feature and how does it work?

The Clean- up thin content feature, powered by our Content Pruning engine, helps you identify and remove underperforming or low-value content from your website. It’s built to ensure your site remains lean, fast, and focused on quality, not bloated with outdated or unhelpful pages that weigh down your performance in search.

Using real-time performance signals such as clicks, impressions, publication date, and engagement, our system automatically detects which articles or pages are dragging down your site. Once identified, it suggests relevant and higher-performing alternatives where you can redirect this traffic, all handled seamlessly and automatically.

This isn’t just about deleting content, it’s about improving the overall health, authority, and technical performance of your website.

Final thoughts

Clean-up thin Content (Content Pruning) is your behind-the-scenes SEO partner, one that quietly protects and improves your site’s overall performance.

While most SEO strategies focus on producing more content, true optimisation also means also knowing what to remove. This feature gives you that insight, along with the tools to act on it immediately and effectively.

Want to See our Full Platform in Action?

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All Features

Topical Map Generator

Organize, expand, and monitor your content clusters with AI-powered precision.

Interactive Lead Forms

Capture more leads with personalized, high-converting forms built directly into your blog content

Brand Visibility Tracker

Track your brand's visibility across leading LLMs like ChatGPT, Gemini, and Google’s AI Overviews

AI Image Generation for Blogs

Helping you to instantly craft beautiful, custom tailored visuals.

AI Blog Editor for WordPress

Use our AI to edit content live with prompts inside the Gutenberg and Classic Editor.

Performance Comparison

Simplify the complex task of analysing your organic performance.

Keyword Analysis

Find all the keywords you are ranking with in Google and how they perform over time.

SEO Audit

Analyse your page speed or other issues and get actionable insights to improve your technicals.

Dashboard

Track clicks, impressions, keyword rankings and how much content you produce over time.

Article Writer

Create helpful content for your readers and future customers.

Content Calendar

Drag your blog drafts into the calendar to auto-schedule or publish them immediately.

Idea Generation

Generate the content ideas necessary to reach topical authority in your industry.

Keyword Research

Discover long-tail keywords with low competition and high probabilty to rank #1.

Keyword Cannibalization

Strengthen the authority of your most important pages by detecting and solving keyword overlap.

Content Pruning

Detect and clean low performing content from your website to improve overal site quality.

Content Improvement

Analyse your indexed content, get improvement ideas and execute them with one click.

Knowledge Bases

Build a pool of expert knowledge for your AI to reduce hallucinaiton and improve accuray in writing.

Mass Functions

Mass-Edit your content, add internal links or make your content more in-depth with one click.

Competitor Tracking

Spy on your competitors' SEO strategy and identify quick wins in order to outrank them.

Prompt Library

Save, organise, and reuse your best-performing custom prompts across all major functions in the platform.