With WP SEO AI’s Keyword Cannibalization feature, you can:
✅ Quickly detect content conflicts and keyword overlap
✅ Consolidate or redirect content strategically
✅ Strengthen the authority of your most important pages
✅ Build a clear, keyword-aligned content structure
Why we built the Keyword Cannibalization feature
Keyword cannibalization is one of the most common, and costly, SEO issues on growing websites. It happens when:
- Multiple pages target the same keyword, splitting your authority
- Google doesn’t know which page to prioritise, so none rank well
- Your own content competes against itself, reducing overall visibility
It’s essential for long-term growth and performance in search.
How to use the Keyword Cannibalization feature in practice
Here’s how this feature works and how to apply it to your SEO workflow:
1. View overlapping keywords in the dashboard
In the Keyword Cannibalization dashboard, you’ll see a detailed list that includes:
- The keyword in question
- The top-performing page for that keyword, based on impressions and clicks
- Total number of overlapping pages
- Combined click and impression metrics
- Last updated date for each related URL
This gives you a clear overview of where conflicts exist and which page is currently winning.
2. Expand each keyword to review affected pages
Click on any keyword to expand a list of all the pages using it. You’ll be able to:
- See each URL that includes the keyword
- Compare how the keyword is used across those pages
- Identify inconsistencies or misaligned content themes
- Decide whether to merge, delete, or redirect some of the pages
This is especially helpful for cleaning up outdated blog posts, service pages, or duplicate topic clusters.
3. Take action with built-in suggestions
For each keyword, you can click Improve to access tailored recommendations, including:
- Which page should remain the primary target for the keyword
- What other pages should be updated, removed, or redirected
- Metadata and on-page copy adjustments to improve focus and clarity
This helps you quickly implement a fix without needing to run a manual audit or rely on external tools.
What is the Keyword Cannibalization feature and how does it work?
The Detect and Solve Duplicate Content feature, also known as Keyword Cannibalization, is designed to help you identify when multiple pages on your website are competing for the same keyword, a situation that can weaken your SEO performance and confuse search engines.
Our system continuously scans all indexed pages on your site to detect overlapping keyword usage. When the same keyword appears on multiple URLs, we surface it in the Keyword Cannibalization dashboard, along with critical data to help you decide how to address the issue. You’ll see which page is currently receiving the most impressions and clicks, how many pages overlap for the same term, the total performance for that keyword, and when the content was last updated.
With one click, you can investigate further, improve affected pages, and take action to streamline your SEO focus.
Final thoughts
Detect and Solve Duplicate Content, Keyword Cannibalization gives you the clarity and control you need to maintain a clean, effective SEO structure. Instead of letting overlapping content dilute your rankings, this tool empowers you to refine your strategy, reinforce key pages, and make your site easier for Google to understand.
It’s a foundational step in building a scalable content strategy, one that grows your traffic without competing against itself.
Stop guessing where conflicts exist, start solving them with precision.
